Despite the downtime in the popularity of the New York-based legend, Supreme continues to move forward and announces the opening of a new store. This time the brand is targeting South Korea's Seoul. It is worth mentioning that Supreme, managed by James Jebbie, already has 6 stores in Asia, all of them in Japan.
Opening a store in Korea is a great move on the part of the brand, especially since it will be the first Asian location outside Japan.
According to le.syndrome and interested Korean fans, the store will be located in an area surrounded by Seoul's best boutiques and restaurants. They spotted a newly built four-story building where Supreme will most likely be located. This is where the 16th store of streetwear giant Supreme is expected to appear.
As for the opening date, it is speculated that it will be open by August 19, 2023, i.e. together with Supreme's most recent fall/winter 2023 season.
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