It's official - Pharrell Williams is the new artistic creator at Louis Vuitton
It's official - Pharrell Williams will become the new art director at Louis Vuitton. He will be the one to take over the position of Virgil Abloh's stint at the brand. It is also worth mentioning that this is not Pahrell's first contact with Louis Vuitton. He has already collaborated with the luxury fashion icon in 2004 and 2008.
Although Pharrell himself is better known for his music career, in 2000, he
produced for several well-known artists before becoming a star. He became famous for such hits as "Happy" and collaborations with artists such as Snoop Dogg and Robin Thicke, among others.
As for the fashion sector, Pahrell has also left his distinct mark. He launched the BBC brand and heavily promoted the Bape brand. Not to forget his numerous collaborations with Adidas and Louis Vuitton. This already proved enough that he has two talents musician and fashion. The CEO of Louis Vuitton himself said that he is "happy to have Pharrell back in the house (...) His creative vision beyond fashion will undoubtedly lead Louis Vuitton into a new and exciting chapter."
In our opinion, this is a rather unexpected move on the part of Louis Vuitton. But such moves can produce amazing results.